Mercury, Vanta, Cohere, and LangChain are all hiring senior "brand creation" and "narrative" leaders. They're describing newsroom jobs, and the titles tell you where B2B competition is about to move.
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Latest News
Growth & Strategy
There is an easy way to read Reddit's latest announcement and a useful way to read it.
Elena Verna, the growth leader at Lovable and one of the most credible growth voices in tech, published a plea last week that a lot of people have been muttering privately for a year.
The deal strengthens Walmart's retail media business. It also continues a pattern that should worry every brand that doesn't live inside a retail ecosystem.
Trade media is collapsing. Google referral traffic is in freefall. And a new class of companies is responding by doing something that would have seemed absurd five years ago: becoming publishers themselves.
The Information rolled out a rebuilt version of its mobile app this week, and founder Jessica Lessin used a note to subscribers to explain the thinking behind it.
Clay just cut the price of data by up to 90 percent. Unify just opened its platform to anyone. The cheering misses what's actually happening underneath.
Jessica Jensen sat down with Maryam Banikarim and The Wall Street Journal to explain why LinkedIn is betting on video and creators.
Alex Lamascus joined Workato as its first dedicated thought leadership hire and promptly moved the function closer to the sales floor than the comms team.
The Information Rebuilds Its App to Own More of the Subscriber's Day
Elena Verna Says AI Confidence Theater Is Eroding Trust in Every Brand. She's Right.
Walmart Bought the CTV Platform That Was Supposed to Democratize TV Advertising. Then Pulled It Behind a Wall.
Everything in Marketing Still Works. It Just Doesn't Differentiate You Anymore.
If this caught your attention, that’s not accidental.
The best editorial systems don’t happen by accident. Outlever builds them.
AI & Technology
Today HubSpot published a post to its community titled "We Got This Wrong. And We Are Fixing It." The company says it will not move forward with the terms of service changes it communicated on July 1.
A single product conviction became a category-defining brand position.
Palantir CEO Alex Karp appeared on CNBC's Squawk Box on July 1 to discuss the company's new sovereign AI partnership with Nvidia.
When a company valued in the hundreds of billions decides to wait a year before going public, it writes itself a clean reason. OpenAI's reason this week is the weather.
The automaker spent three years bringing back the experts it once let go. It just topped J.D. Power's quality ranking for the first time in 16 years.
What a stock-photo company's reversal on AI tells brand and marketing leaders about trust, provenance, and how images will appear in AI search.
Search Atlas COO Sophia Deluz-Bhan explains why the AI tools companies keep will act on problems, not just answer questions, and how to know which content can scale.
Eclipse bets everything on one idea: own your audience, own your demand. The idea is correct. The question the launch buries is who actually owns the demand once Circle runs the matching.
Last week SpaceX went public on the Nasdaq in the largest initial public offering ever recorded, raising north of $80 billion and crossing a $2 trillion valuation.
A $75 million investment that pointedly leaves A24's film catalog out of the deal shows what an AI company actually wants from Hollywood right now. Not the content. The credibility.
Brand & Creative
Amazon MGM Studios has walked away from Artificial, the nearly finished Luca Guadagnino film about OpenAI chief executive Sam Altman, with Andrew Garfield in the lead.
Mercury, Vanta, Cohere, and LangChain are all hiring senior "brand creation" and "narrative" leaders. They're describing newsroom jobs, and the titles tell you where B2B competition is about to move.
Heike Young, former Head of Content at Salesforce and Microsoft, built a career getting companies to sound like people. Most of them still don't.
Her essay is the clearest case yet for treating brand governance as operational infrastructure, and the results are on her side.
"Billboards can be beautiful." That's how Cary Hudson, design director at OpenAI, announced the company's newest out-of-home campaign on LinkedIn.
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