The CMOs and marketing leaders redrawing the function.
Eighteen percent of marketing leaders have already cut roles because of automation, even as CMOs put more of their budgets into people. B2B teams could feel the resulting leadership gap within a few years.
Lippincott surveyed 541 marketing leaders. Fifteen percent said someone above them owns the marketing call. The rest have never had to test the assumption.
Using AI to generate visible evidence of effort rather than to finish work. Why the metric caused it, why it fails, and what to measure instead.
Tech now trails construction on employee happiness by fourteen points. The number underneath the recovery is worse for employer brand than the headline is good.
Professionals are broadcasting their wins to stay off layoff lists. Marketers have seen the logic before, in attribution models that give the credit to whatever touched the customer last.
Clay co-founder Varun Anand read every hiring thesis and every scrap of interviewer feedback past 300 employees. Inside the Slack-based system that makes it possible.
Same $500K to $1M range, same two criteria, same two videos instead of a resume. What one person would own runs from pricing to procurement to pre-IPO readiness.
Lattice sits across thousands of client companies, and its CEO says juniors are back. The last of her three reasons is the one that pays for it.
Hiring data shows marketing's fastest growing role is an engineering job, and the org chart behind it is already taking shape inside real companies.
Only 36% of the Fortune 500 still use the CMO title, down from 49% in a single year. The role isn't churning. It's being erased from the org chart.
Comms professionals are being judged on their own LinkedIn presence before anyone reads their resume. The logic is seductive, and half wrong.
The productivity surge started three years before enterprise AI adoption. The New York Times points to remote work and digitization, and the timeline is a problem for every CEO crediting AI.
A generation that outsourced its college writing to AI is entering the workforce ashamed, in secret, and at scale.
Companies are paying record salaries for human judgment while setting deadlines that assume AI did the thinking. The research shows exactly who's absorbing the difference.
A year ago, tech CEOs competed to deliver the darkest possible forecast about AI and your job. Now they're competing to sound reassuring. The labor data barely moved in between. The polling did.
Every vendor wants to sell you an agent that acts like a coworker. What they leave out is that an agent with no culture is just your brand, freelancing, in front of customers, at a scale you can't watch.
The most dangerous question in business right now is four words long: "What's wrong with this?"
Chief Customer Officer Rob Giglio describes how the company cleared the calendar for more than 5,000 employees and handed everyone a full week to do nothing but explore AI.
The corporate ladder didn't break. It got replaced by a different game, and the winners are the people who ship, not the people who supervise.
The hire of Colin Fleming as CMO, Business is not a marketing move. It is a declaration of war on the enterprise software establishment.
On Wednesday, Jeff Bezos sat across from Andrew Ross Sorkin on Squawk Box, spoke from the factory floor of his rocket company, and said something about taxes that almost no one could disagree with.
Former Google CEO Eric Schmidt delivered the commencement address at the University of Arizona on Friday and told several thousand graduates that AI "will touch every relationship you have."
Julianne DeVincenzo believes most marketing organizations are vastly underusing the people they hired. As Head of Global Content Strategy at Optimizely, she is rebuilding the operating model from the inside.
A commencement speaker got booed for celebrating AI last weekend. But the real failure happened long before she walked onstage.
Minjae Ormes has built challenger brands inside giants, turned a two-day old company's worst crisis into its strongest brand moment, and reshaped how a billion people think about professional identity.
